Why You Need To Invest In Digital Marketing In 2021

Why You Need To Invest In Digital Marketing In 2021

Why You Need To Invest In Digital Marketing In 2021

Over the past few decades,

the use of the internet has increased at a record-setting pace. We are currently experiencing a major technological shift. From layman to multinational companies, everyone is making use of the digital space and with the advent of COVID-19 the use of these technologies will only continue to increase.
 

It has now become common for people to spend over six hours a day online. Would it not make sense for businesses to put their marketing efforts where their target audiences actually spend their time? This is why so many businesses have switched their marketing online in the last few years. Investing in digital marketing can redefine the future of your business and here’s why. 

1.The Data Says So

Data is information, and information is power. There are tons of statistics proving the benefits of digital marketing. The world has reached a point where everything is done online, nobody has time for old-school marketing techniques:

  • Over 57% of businesses have successfully achieved their marketing goals with digital marketing
  • More than 70% of brands measure success through web traffic
  • More than 50% of shoppers have completed a purchase on their smartphone
  • Mobile e-commerce sales will account for more than half of the entire e-commerce sales
  • 1.66 billion individuals shop online every year

These statistics emphasize the importance of a great digital marketing strategy.

igital marketing in Cape Breton

2.Wider Online Presence

Digital marketing is all about having a presence online. It allows people to access your business from the comfort of their homes. By investing in digital marketing, you can have an audience that extends far beyond your city or even country. 

Whether you want to expand in the future or simply continue your business, you need to make digital marketing a priority. Starting with digital marketing as soon as possible will give your business the edge in this new age of marketing. 

3.Quantifiable Results

Would you like to know exactly how your business is doing in every area? Digital marketing makes it very easy to track your results and make changes to your marketing strategies. 

These results give you a much deeper insight into your customers interests, allowing you to come up with new marketing strategies that are even more successful. 

Marketing online allows you to track your traffic, sales, website clicks, how long the audience stays, their demographics, and more. This is valuable data that will propel success.

4.Easier Interactions

Digital marketing allows customers to interact with your business directly and have their opinions heard. When you have a digital presence, you can respond to them and provide support whenever needed.

All successful businesses have built long-lasting relationships with their customers. Eventually, these happy relationships transfer into a positive reputation for the business. The most important part of business is having happy customers and having a digital presence will make this much easier. 

Over 67% of buyers don’t come back after experiencing bad service. It is essential you use your digital presence to your advantage when working with your customers.

Building succesfull relationship through digital marketing

Final Thoughts

Digital marketing is by far the best thing you can invest in today that guarantees large returns tomorrow. If you want guaranteed success in your digital marketing efforts, contact our experts to learn how to grow your business to a level beyond anything you thought possible.

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Why Your Business Needs A Good Website

Why Your Business Needs A Good Website

Why Your Business Needs A Good Website

Today we are more technically

advanced than yesterday. It’s no longer a question of decades or years. The digital age is progressing by leaps and bounds each and every day. 

At this point, people spend hours per day digitally communicating, and this will only increase in the very near future. This is the foundational reason why you need a modern, industry standard website for your business. People are digitally smart, and they have very little patience for something that looks and feels outdated.

Here are just a few of the many reasons to have a professional looking business website in today’s digitally dominated society.

1.Online Shopping

2020 has seen a drastic increase in the number of online sales. This is partly due to COVID-19 and partly due to the continued digitalization of our lives. This surge has led to a 68% increase in revenue for all online businesses in the United States. 

Online shopping is the only way many people shop today because many no longer feel safe shopping in person. If you wish to keep your business relevant to potential customers, you must adapt to their new lifestyles. 

Customers today just expect businesses to have a website. If you do not have one, you are losing out on many potential customers. Creating a website is a vital step that every business needs to take.

2.Enhanced Credibility

If you want long-term success, you need to appear trustworthy in the eyes of potential consumers. Almost 85% of consumers are more likely to trust a business if they have a website. Even if you have a social media page, a website is seen as more trustworthy to potential customers. 

If you wish to gain customers, your website needs to enhance your reputation. Businesses without websites appear to potential customers as sketchy, or worst, as a scam. Customers know that the most successful companies have websites, and they want you to have one too.

3.Greater Connection with Customers

Positive relationships with customers are everything when it comes to having success in business. A website is there to answer any potential questions a customer might have and allow you to further communicate with your audience.

It allows your audience to give suggestions, and you can address any problem they may have. It can be used as a place to have conversations and enhance your connection with customers. 

Furthermore, it’s important to remember that your potential customers will also be looking at the website, so strive to give your customers the best impression of your services. This will encourage more customers to purchase from your business. 

 

4.Showcase Your Brand Identity

Having a strong brand identity is crucial if you wish to be successful in the long run. This means everyone: customers, potential customers, and everyone else, must know exactly what your brand is. Your website is the face of your brand, and you need it to function properly. 

Having a website lets you showcase your brand identity through visuals, tone, and font. This will help you establish strong relationships with your  community of customers.

Final Words

A website is an affordable and necessary step to creating a strong online presence. Contact us and our experts will craft for you a complete, professional website from scratch. Such a website will change the course of your business and enable you to become a digital force to be reckoned with in the days, months and years to come.

Is Your Website Ranking Terribly?

Is Your Website Ranking Terribly?

Is Your Website Ranking Terribly?

A business website

creates a platform for your customers to connect or shop. But a website provides you with so much more.  

Your site collects data, metrics, and other analytic insights which you can leverage to keep your business successful. One of the best things to do for continued success is tracking your website ranking. 

Below is all you need to know about the importance of website ranking and how search engine optimization contributes to high website ranking. 

Tracking Website Ranking

If you have a website, you harvest a ton of data including, but not limited to:

  • Number of visitors and page views
  • How visitors navigate to your website
  • Duration of your visitors’ stay
  • Visitor demographics
  • Visitor search queries that landed them on your page
  • The search engine visitors used such as Google or Bing

These analytics help you determine how well your website ranks in the digital marketplace. Carefully analyzing your data develops insights and provides metrics by which you can improve your SEO and ranking. 

Why Do I Need To Implement SEO?

1.Optimized websites earn more traffic

A well-optimized website always earns more traffic than non-optimized websites. The reality is that SEO enhances your search ranking. An SEO enhanced ranking increases traffic, which translates to more customers and leads. Businesses that use SEO to increase their ranking see, on average, a tenfold uptick of unique visitors within one year. The simple truth is that a business employing a cohesive SEO strategy enjoys a distinct advantage over competitors.  

2.Optimized websites bring clients to you 

You want people to visit your website with the intent of purchasing your product or service. When potential clients enter the online arena of competing businesses, they use a search engine, usually look at the first page of results, then make a selection from those first page results. Potential clients don’t venture beyond the first page, so it is critically important for your website to pop up on that first page and grab their attention. SEO is the way that you ensure your potential clients easily find your product or service.

3.Optimized websites help crush the competition

Google Analytics reveals that 30% of clicks go to the top result on Google, 23% of clicks go to the second result, and 18% of clicks go to the third result. That means a whopping 71% of users focus on the first three search results found on the first page. The importance of being included in those top three results cannot be overstated! In order to optimize and stay ahead in an ever crowded and competitive digital marketplace, you need to create a cohesive SEO strategy.

Final Words

Tracking website traffic and implementing SEO to improve it is the best thing you can do for your business’s success. If you don’t know where to start, get in touch with us. Our team specializes in Search Engine Optimization. Using your existing analytics, our team will craft a specific and cohesive SEO strategy that will move your website up the ranks on Google. Contact us now to start scaling your website today! 

Social Media Advertising’s Big Five

Social Media Advertising’s Big Five

Social Media Advertising’s Big Five

Businesses adopt

thousands of different marketing strategies to create buzz about their product, service, and brand. The most cost-effective and beneficial marketing strategy is social media advertising. 

Social media advertising reaches people who use a variety of social media platforms. One of the key advantages of social media advertising is the cost, which is incredibly affordable with a sky-high return on investment. In fact, businesses that use social media advertising see an almost immediate increase in traffic, leads, and sales. 

The following five social media platforms are among the best for any business to start advertising with:

1.Facebook Advertising

 

Facebook boasts 2 billion (billion with a “b”) monthly users who can share messages, pictures, videos, and other media with each other. That means an advertising campaign on the platform has the capacity to reach 2 billion potential customers. That’s almost 1/3 of the entire planet’s population! The insane reach is why Facebook reigns as the universal social media network. Facebook ads constantly reach millions of people no matter across the globe. Because of the pervasiveness of Facebook, it is a lead generating monstrosity. Businesses using Facebook’s lead generating process can expect to spend about $1 per lead; the affordable price and massive reach make Facebook Advertising the undisputed heavy-weight champ of social media advertising.

2.Instagram Advertising

A subsidiary of Facebook, Instagram (a social media platform that focuses on pictures and videos via a mobile app) also has incredible advertising potential. Self-reported analytics reveal that Instagram has more than 500 million monthly users. Instagram sucks in ½ a billion monthly users, but the company also commands the highest user engagement rate of any social media platform. Facebook may have the raw numbers (2 billion!), but it’s baby company, Instagram, dominates with an engagement rate 58% higher than its parent company (FB) and 2000% higher than Twitter. A higher engagement rate means that users who find your business via Instagram advertising spend more time engaging with your content and learning about your brand. While Facebook reaches the widest audience, Instagram’s audience digs deepest which makes it the second-best bang for your buck in social media advertising.

3.Twitter Advertising

Not reaching quite as large an audience as Facebook, nor Instagram, Twitter has more than 330 million monthly active users (about the population of the USA, the 3rd biggest country in the world) who microblog using 140-character messages (“tweets”) to interact. Unlike other social media platforms that are used for advertising, Twitter can grow your business’s brand for free. All you need to do is to reach out directly to your audience and speak to them directly via Tweets. However, Twitter also offers paid targeted ads to pop up in potential customers feeds. 

4.Pinterest Advertising

Pinterest, a social media platform that is largely image based, is large among women. More than 81% of its users are women. Similar to Instagram, Pinterest has a highly visual component that advertisers can use to show off their brand. Because of the strength of visual advertising on Pinterest, it ranks highly for e-commerce sales and transactions.

5.Snapchat Advertising

Snapchat, a multimedia messaging app, reaches the young adult demographic. Snapchat’s posts are temporary, a feature that makes it popular with a market share of 40% in the 18–34-year-old social media using category. As more people use Snapchat, businesses followed. Snapchat offers a variety of advertising packages in a variety of price ranges. 

All in all, social media advertising is the most cost-effective form of advertising. As a business that seeks expansion through advertising, it is critical to adopt a proper social media presence and campaign. 

The Interesting Benefits of Local Hosting

The Interesting Benefits of Local Hosting

The Interesting Benefits of Local Hosting

Web Hosting

is essential for any website owner. Moreover, finding the right website hosting service positively impacts your business. 

Additionally, there are several advantages to selecting the right website host for your site. Listed below are five critical benefits.

1.Reliable server and customer service

Local web hosting increases website uptime. Uptime refers to the amount of time that your website remains online. Fortunately, local web hosts provide virtually 100% uptime. There are small lapses in service during which server repairs, maintenance, and security updates occur. Outside scheduled downtime, daily attacks from the web and other technical issues arise that may hamper the uptime of your website. Should your website unexpectedly go offline, a benefit of local web hosting is fast and effective customer service. Because the website is locally hosted, help will just be a call or text away—no long waits on hold!

2.Local technical support

As mentioned previously, the immediate and helpful customer service provided by local web hosting is incredibly valuable. Technical glitches happen, and your websites sometimes goes down. During those times of heightened stress, strong local technical customer support is key to getting back online. An issue that plagues non-local web hosting is poor customer service. Often, as a cost-cutting strategy, those (non-local) web hosting companies outsource to the lowest bidder, often third world countries, meaning language barriers, long wait times, and low paid workers. When website downtime translates to lost traffic, business, and money, you don’t have the luxury of wasting precious moments on the phone waiting for a solution. A local hosting service provides excellent round the clock technical support from local professionals who will resolve your issue quickly. There is no real comparison between the two types of hosting; local hosting wins out every time. 

3.Excellent email and domain service

Local hosting companies take the stress out of creating your domain. The importance of professional looking email cannot be overstated. Local hosts create and provide unlimited professional emails for your domain, but in a large web hosting behemoth, there are a few problems: first, you have the drudgery of creating emails; second, non-local web hosting businesses offer limited professional email addresses; third (and final), the specialized technical skills needed for implementing emails is laborious and time-consuming. Local hosting companies take care of emails for you, leaving you more time to focus on the business side of your business.

4.Artistic and personalized web design and style 

Non-local web hosting services offer bland choices for design and templates. The effect is that everyone who uses that service look identical, and to stand out in a sea of drab symmetry requires skill. Local web hosting companies usually offer unique and personalized website design. A creative and attractive site leads to improved web presence and brand recognition. In addition to providing expert designing service, a local web hosting company provides the technical support to grow your website’s online presence 

5.Superior website security

Security is the number one concern for website owners. The online world is dangerous with viruses, scams, and other external attacks lurking. As a website owner, you collect and store sensitive data which must be safeguarded against those threats. Local web hosting services provide advanced security options and local technical support and service not found with other web hosting platforms. 

Final Thoughts

Running and maintaining an online business isn’t easy. For your business, a safe & smooth running website is critical to online success. Finally, using a local web hosting service allows your business to partner with and thrive with a community-based neighbor.