Branding for Local Businesses 

Importance of branding

What is branding? 

A brand is a unique name, symbol, or feature that identifies your goods or services. Your brand makes you distinct from other sellers in your marketplace. For example, the biggest brand in the world is Apple. Their company’s value is $241 billion. Apple’s identity is so well known that people expect certain features from Apple products.

Why is branding important?

This sophisticated art and science shape your identity to customers. As you develop trust and reliability with your clientele, your name helps separate you from competitors. It helps create a connection with your target audience.Effective branding creates positivity about your business, products, and/or services. We help you develop a strategic combination of unique logo, designs to facilitate your business’ growth.Your brand gives you a competitive advantage. It builds relationships with customers and helps to retain them. As competitors emerge online, an established trademark helps bring customers and generate profit.

 

Let’s collaborate today, give us a call!

What can Samson Digital do for my business’ brand?

We help you choose vivid colors and memorable graphics. Also, our expert team assists you with logo design, taglines, business cards, and website creationWe will help you with your label by chatting with you and developing a strategy to define how you want your business to be viewed by your customers.

 

Determine your value

To be competitive in modern society, every company needs a website. Your site acts as your online presence 24 hour a day, 7 day a week. 

 

Determine goals

At Samson Digital we want to help all businesses develop their online presence by developing a sleek web arrangement at an affordable price. We know you refuse to sacrifice quality, and we won’t either.

Investigate how others view your company

A site doesn’t need nights and weekends off, nor does it ask for holidays off. Your homepage is your constant presence and interaction with customers. Additionally, your internet site is the first impression that your company makes on customers.

Find your audience

We schedule time with you to brainstorm and ask detailed questions to understand your organization’s needs and goals. 

Get in contact with us for your reliable online marketing strategy needs!

Our process

The Exploration

Our experts cut through all of the layers and distractions and get the core of your needs. We do this by chatting with you about our vision. Our comprehensive interview and questions gather the data and information we need to create a custom strategy for you. The answers to our questions informs our understanding of your audience, projects, and expected results.

The Revelation

After we have all the data and information analyzed, our experts develop practical and proven solutions for your business. Samson Digital prides itself on the creative process and meaningful collaboration in evolving our original ideas into something that highlights your vision.  Samson Digital constantly grows and expands our concepts to meet your needs. Some ideas work, some don’t, but we continue working for you until we create a desirable campaign.

The Artistry

With our campaign decisions made, we forge ahead with the project. Our team revises and tweaks the top ideas. We collaborate. Then, our experts create your strategy paying attention to the finest details to ensure that every aspect of our project oozes your message. Should you require more products, marketing materials, and project advice, Samson’s support is just a phone call away. We are located in Cape Breton, close to home, and ready to help out!

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The Reveal

It’s time to reveal your brand to the world!This is not the end of our partnership. You can rely on us to thoroughly check to make sure your launch is smooth. Then we launch. As you carve out a space online, we rely on customer feedback and visitor data to inform further evolution of your plan. Contact us today and learn additional information about how we can work together to build a brand that highlights your business.

THE EXPLORATION

Our experts cut through all of the layers and distractions and get the core of your needs. We do this by chatting with you about our vision. Our comprehensive interview and questions gather the data and information we need to create a custom strategy for you. The answers to our questions informs our understanding of your audience, projects, and expected results.

THE REVELATION

After we have all the data and information analyzed, our experts develop practical and proven solutions for your business. Samson Digital prides itself on the creative process and meaningful collaboration in evolving our original ideas into something that highlights your vision. Samson Digital constantly grows and expands our concepts to meet your needs. Some ideas work, some don’t, but we continue working for you until we create a desirable campaign.

THE ARTISTRY

With our campaign decisions made, we forge ahead with the project. Our team revises and tweaks the top ideas. We collaborate. Then, our experts create your strategy paying attention to the finest details to ensure that every aspect of our project oozes your message. Should you require more products, marketing materials, and project advice, Samson’s support is just a phone call away. We are located in Cape Breton, close to home, and ready to help out!
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THE REVEAL

It’s time to reveal your brand to the world!This is not the end of our partnership. You can rely on us to thoroughly check to make sure your launch is smooth. Then we launch. As you carve out a space online, we rely on customer feedback and visitor data to inform further evolution of your plan. Contact us today and learn additional information about how we can work together to build a brand that highlights your business.

How do we make branding work for your business?

Company website

 Let us assist you and extend your brand with an elegant website that incorporates your company’s vision.

Advertising and social media presence

Always stay on message, in tone and content. This helps your business take full advantage of advertising and social media campaigns.

Charity

Support your community and build goodwill with your clients. First, you become a visible partner in the community. Second, customers will positively associate good works with your business.

Let us help you spread the good word on your website and social media.

How we help on locatio ?

Voicemail

All details down to your phone messaging must reflect the tone of your company’s branding strategy

Staff

We help train your staff with guidelines about the purpose and goals of your brand.

Signage

The colors and typography of your signage needs to be consistent with your campaign’s vision.

Decor

Your color scheme needs to attract your target audience. This is important when remodeling

Checklist for branding fundamentals

Engaging your customer’s thinking and enthusiasm drives our process. Our experts help develop new customer awareness of your business. Then, our team works with your business to promote your company with elegant concepts to meet your desired goals.Our company makes your marketing budget effective with a commitment to customization. Samson’s squad makes sure that the ideas developed accurately represent your products and services. This work helps your business achieve its goals.

 

Check out if you are on the right track

Brand Name

Establish your company or brand name. Don’t forget to register your business name (our side can help with your domain name). When a recognizable trademark becomes synonymous with your high quality products and services, you build trust and value in the marketplace.

Logo

Your logo is a living embodiment of your company. As such, logos should be simple and memorable: think Coca-Cola, Apple, and Nike. Those businesses developed logos that are highly visible and define the label’s promise to clients.

Taglines

The best brands have thematic taglines. We will help you create a tag and theme that quickly summarizes the depth and breadth of your company’s vision and mission. This makes you memorable to your customers.

Graphics

Graphics are worth a million words. Sleek graphic design brings brand recognition in nanoseconds. Imagine Coca-Cola’s red ribbon, Apple’s monochromatic white apple, and Nike’s iconic swoosh. Those visuals immediately and wordlessly conjure up the associated products.

Value

Know your worth! The amount you charge for your products and services speaks volumes about your products and services.

Color

Colour speaks to your customer’s soul in a thousand different ways. For instance, Coca-Cola’s vibrant red and Apple’s signature white work to create an immediate connection between products and customers. 

Contact us so our team can help your business develop a rich colour scheme and apply it consistently on your website, business card, and product packaging. Let us help you unify your colour palette for immediate recognition by your customers.

Contact us so we can help expand your business

Frequently asked questions

What should a brand do for my business?

Clear identification: We create your company logo and other identifying material to provide information about your products and/or services. Your brand becomes the first conversation with customers. With an effective marketing process, you start developing relationships with your clients. 

Define what you do: We create effective branding that lets people know what you do. It also tells people how you can solve their problem. 

Tell a story: We help you tell a story. Your business needs a clear message that shows the customer your company’s values and mission.

Consider the customer: We make sure that you attract your target customer. We help you define your target customer and create an attractive brand. 

Does a successful brand make money?

Yes. A great brand results in high marketing performance and increased profitability.

I have customers, why do I need branding?

A strong brand establishes and embodies your message and benefits your business. It acts as an ambassador to all your customers, current and future. A successful trademark appeals to and reassures your current customers while enticing potential new customers.

Should I register my brand name as a trademark?

Yes. Register your business name and avoid legal snafus. 

Our strategic moves
  • We start by initiating your objective, goals, and vision in your campaign.
  • Next we appraise your current situation by discovering: What makes your business unique?  What problem do you solve? Where do you fit in?
  • Part of our process is helping clients recognize your brand by highlighting your ability to solve their unique problem.  
  • Narrowing down your target audience, and finding your people is goal number one. 
  • Our top priority is helping you pull ahead from the pack and making your brand sing in a world of talkers. 
  • We are consistent with crafting messages and expressions that represent your business. 
  • Auditing–we don’t know what we don’t know–so our in-house experts conduct a comprehensive analysis to evaluate strengths and weaknesses.

Identity for your business:

  • We work on developing a logo that is creative, enduring, and notable.
  • As partners, we help your customers know you are you with an elegantly crafted business identity.
  • Words have meaning, but your business name has power.
  • On target messaging and taglines build your business’ presence.

Graphic design:

  • Beautiful designs lead to superior results.
  • Control of your brand is in your hands, we’re your partners through all stages of the design and launch process.
  • If pictures are worth a thousand words, what is the worth of the multimedia solutions we provide for you? They have to be worth a least a gaggle of words, right?

What Our Clients Say

Why Choose Us?

Beautiful, custom-built websites using only the most recent technology

State-of-the-art search engine optimization that will attract potential clients to your website on the daily Makeovers
State-of-the-art search engine optimization that will attract potential clients to your website on the daily Makeovers
Friendly, local service is always a text/call away

We believe in developing long-lasting business relationships founded upon honesty.

We’d Love To Hear From You! 🙂

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